Jayynex
Selected works · 2023 — 2026

Case studies from partners compounding revenue.

Every engagement below tied a business outcome to a specific number. Positioning, design and engineering built around it. The results speak for themselves.

Northline AI — Positioning · Website · Motion
AI SaaS2025

Northline AI

Positioning · Website · Motion
Challenge

Category-defining product, invisible narrative.

Outcome

Repositioned as the operating layer for enterprise AI. Pipeline tripled in two quarters.

+217%
Qualified leads
+63%
Conversion lift
41d
Payback
Vessel Capital — Brand · Website · Sales collateral
Fintech2025

Vessel Capital

Brand · Website · Sales collateral
Challenge

Enterprise trust with a startup team.

Outcome

Institutional-grade positioning across every touchpoint. Closed three eight-figure mandates.

+148%
Booked calls
3.2x
Pipeline value
92%
Lead quality
Orbital — Narrative · Website · Landing system
B2B CRM2024

Orbital

Narrative · Website · Landing system
Challenge

Feature-led site drowning in commodity comparisons.

Outcome

Outcome-led narrative + a modular landing system tuned to paid.

+184%
Demos booked
−47%
CAC
2.6x
ARR growth
Halcyon Health — Website · SEO · Conversion
Health Tech2024

Halcyon Health

Website · SEO · Conversion
Challenge

Provider growth capped by inbound flow.

Outcome

Local + programmatic SEO engine feeding a booking-first funnel.

+312%
Organic traffic
+96%
Booked visits
4.1x
ROAS
Merchline — Brand · Ecommerce · Paid
DTC2024

Merchline

Brand · Ecommerce · Paid
Challenge

Premium product priced like a commodity.

Outcome

Rebuilt the brand narrative and lifted AOV without hurting conversion.

+58%
AOV
+124%
Return rate
2.9x
Blended ROAS
Kinetiq — Positioning · Website · Automations
Automation2023

Kinetiq

Positioning · Website · Automations
Challenge

Great engineers, no narrative.

Outcome

Positioning + a demo-first site that turned the founder into a category voice.

+241%
Inbound demos
5.4x
Pipeline
38%
Close rate
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